Visitors | Contacts |
A visitor is an internet user who has come to your website by hasn’t converted to a contact / prospect yet. | A contact is a visitor who has associated his email address and has opted for any of the email communications by sharing unique details like email address/mobile/ external ID. |
They are completely anonymous | They are known/signed or identified |
Visitors are tracked via cookies or behavioral event data (page-view, click, play-video,...) | Contacts are identified by their details such as mobile, external ID, email address. |
Visitors are generally classified as unique or returning visitors | Contacts are broadly classified into marketing and non-marketing contacts |
Visitors do not have a deal associated with it. | A contact may or may not have a deal associated with it, however, they are potential and can be nurtured to become sales-ready. |
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| LEO CDP has Journey Map Report for Customer Analytics |