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Showing posts from October, 2023
As the marketing manager, how do you make a marketing plan to grow customer lifetime value ? Here is my suggestions for  you. Example you are working in the retail industry, your goal is increasing customer lifetime value (CLV) to drive business growth. Here are some potential marketing strategies and tactics that can be used to achieve this objective: 1. Collecting Data: The first step towards building a successful marketing plan in the retail industry is to collect customer data. The data can be in the form of customer feedback, purchase history, customer preferences, demographics, and more. This information helps retailers understand the needs of their customers and how to meet their expectations. In the LEO CDP system, you can collect all data in customer journey. 2. Customer segmentation:  Identify different customer segments based on demographics, behavior, and preferences. In LEO CDP, you can create any segments you want, just go to Segment Management, After that, click New Segm
 "What To Do When Machines Do Everything" is a book written by Malcolm Frank, Paul Roehrig, and Ben Pring. It explores the impact of artificial intelligence (AI), algorithms, bots, and big data on various aspects of our lives , including work, business, and society as a whole. This video summarizes some key ideas of the book in Vietnamese
SaaS business model SaaS as a business model stands for software as a service. SaaS business model is a software delivery method where software is licensed on a subscription basis and centrally hosted by a third-party provider. This business model generates revenue by providing software solutions to single or enterprise-level users. For more understanding, SaaS product always aims to be the key to solving specific problems. For instance, Zoom and Slack eliminate the remote work disadvantages by providing convenient messaging and video meeting features. Notably, these products are cloud-based. Thus, they heavily rely on cloud computing to offer rich functionality and store the data somewhere. In return, users don’t have to download anything as the product usually works on the web. This distinctive and SaaS-exclusive feature makes the model stand out among others. Why is the SaaS Business Model the Best Approach for Startups? he SaaS business model is the best approach for startups for a