How to target your customers wisely using life-cycle stages Different customer life-cycle stages should have different objectives, right? You need to treat customers in each group to separate promotions, offers, and communication frequencies to continue exciting them and adequately engage with them over time. To easily monitor and measure KPIs along the way, it’s much easier to automate your entire customer base when you have a life-cycle-first strategy in place as it ensures optimal coverage rates. So, how do you go about planning a life-cycle-first strategy? Establishing objectives per customer life-cycle Prospect or New Customer : You want to make sure to retain new customers and overcome the challenge of a single purchase or single deposit. You also want to build brand awareness and educate your customers about your product. And finally, expose them to the promotions you run. Active/Engaged Customer : With active customers, you want to retain them too, but you also want to maximi
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